National Public Radio is changing its name to NPR

Mike's Crusade for Local News

July 2010

National Public Radio is changing its name to NPR

NPR says it's abbreviating the name it has used since its debut in 1971 because it's more than radio these days. Its news, music and informational programming is heard over a variety of digital devices that aren't radios; it also operates news and music Web sites.

via www.washingtonpost.com

Seems we already reported this but Paul Farhi confirms it is part of a calculated move. No biggie if you ask me. We all question the extent we remain "radio" when in fact we are content makers who distribute on multiple platforms.

Posted | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a0120a597ca4a970b0134854c2ce5970c

Listed below are links to weblogs that reference National Public Radio is changing its name to NPR:

Comments

Michael V. Marcotte

MVM Consulting

1211 N Ontare Rd

Santa Barbara, CA 93105

(805) 751-6237

mm@mikemarcotte.com

www.mikemarcotte.com

Mike is currently working on:

* Article for Current (Newspaper for U.S. Public Radio & Television) on Local Newsroom Weight Classifications
* Job Recruitment for a Major Market Station
* A Proposal: Innovation Laboratories at Local NPR Stations

Authored by Michael V. Marcotte

THE PUBLIC RADIO NEWS DIRECTORS GUIDE

Sponsored by NPR and PRNDI

Mike has finished working on:

* Writer/Facilitator for "Public Media Ethics Never Log Off: Guidelines for Public Media Employees in the Off-Hour Activities" (PM Integrity Project Paper #6)
* Rapporteur for the Public Media Integrity meeting in Madison, WI.
* A Proposal with J-Lab to Evaluate 7 U.S. "Local Journalism Centers" for the Corporation for Public Broadcasting.
* A Knight Journalism Fellowship at Stanford University. Project Focus: "Rewriting the NPR News Station Playbook." September 2010-June 2011.
*Presenting to The Media Coalition, "Innovation Labs in Public Media News," May 2011.
*Presenter, Palo Alto Rotary Club, "Changing Face of NPR News," April 2011. *Judging awards for Public Radio News Directors, Winter 2011.
*Facilitating a "Digital Strategy Retreat" for Capital Public Radio in Sacramento, March 2011.
* Roundtable Presenter for Aspen Institute on "Rethinking Public Media: More Local, More Inclusive, More Interactive," December 2010.
* Facilitator for Editors Retreat, KQED, San Francisco. November 2010.
*A Census of Journalists in Public Radio and Television For the Corporation for Public Broadcasting, Summer 2010
* Critique Panel, Aspen Institute, White Paper on Public Media, Summer 2010.
* Team Planning for the 2010 Public Radio Programming Conference
* Multimedia Training Workshop for PRNDI
* Ethical Case Studies Session for News Directors
* Regional Reporter Training by PRNDI in Louisville, KY
* Judging for the Charles E. Green Journalism Awards
*Judging for the Public Radio News Directors Awards
* Writing and submitting a client proposal to the Corporation for Public Broadcasting's "Strengthening Local Journalism" RFP
* Planning a Training Program for the CPB-funded "Local Journalism Center" -- The Plains Stations
* Planning news training and regional sharing for WSKG
* The Website and marketing for Advanced Psychiatric Care
* Reviewing "American Voices" for the Ken Mills Agency
* Northeastern Regional Reporter Training by PRNDI
* Western Regional Reporter Training by PRNDI
* Providing assessment and individualized training plans for the news/talk staff of Iowa Public Radio
* Spot news coverage of Santa Barbara wildfires for NPR
* Launching The Public Radio News Director's Guide for NPR and the Local News Initiative, presented by PRNDI
* Management Workshop for Southern Stations Sponsored by NPR's Local News Initiative
* Content Track Planning for IMA's 2009 Public Media Conference in Atlanta. Session Title: "The New News Model"
* Managing Editor for NPR's Next Generation Project at the "College Media Conference" in Kansas City, October 2008
* "The Four Tiers" -- a workshop for PRNDI Conference 2008
* "Improving Your Delivery" -- a workshop for PRNDI 2008
* Serving as the News Curator for PRX (Public Radio Exchange)
* Health Dialogues Program Assessment for KQED, San Francisco
* Midwestern Regional Reporter Training by PRNDI NewsWorks
* Southern Regional Reporter Training by PRNDI NewsWorks
* Radio News Standards and Practices Training for Broadcasters at Free North Korea, Open Radio and Radio Free Chosun -- all based in Seoul, South Korea (funded by NED (National Endowment for Democracy)
* News Evaluation for KTOO, Juneau, Alaska
* Planning and Moderating the "One Staff, Many Platforms" session at 2008 Public Media Conference in Los Angeles (Sponsored by the Integrated Media Association)

Michael V. Marcotte
2011 Knight Journalism Fellow
Stanford University

(Video of Michael V. Marcotte summarizing his innovation labs proposal at the "Re-Engineering Journalism" event at Stanford, May 2011.)