The web is a transformative force. It’s changed the way people connect, work, play, and learn.
But when it comes to moving images, the web’s ability to connect people and events, tailor experience to individual viewers, visualize data in real-time, interact within immersive environments, and link together other media is only starting to become apparent.
The potential for this emerging “connected cinema” is enormous. And Mozilla is teaming up with ITVS to seize it.
Mozilla and ITVS believe the web opens unique opportunities for storytelling. Stories told using the connected technologies, reach, and audience that can only be found online. For the past 18+ months, through projects such Popcorn.js, Universal Subtitles, WebGL, and building support for HTML5 into Firefox, Mozilla has been developing and shipping the tools that will help make this happen.
ITVS has also been hard at work, gathering filmmakers who bring the content, aesthetics, and commitment to social documentary needed to take advantage of the emerging possibilities.
I am loving what Mozilla is bringing to public media! And congrats to my friend and fellow Knight Fellow Jigar Mehta for getting hooked-up in this hackathon with http://18daysinegypt.com
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